Domain Name Valuation-How To Valuate a Domain Name

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Domain Name Valuation Guide - Tips and Techniques

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There are 3 basic ways that Domain Name Reseller eComInvestments.com uses to valuate a Domain name

Advertising and Marketing Cost

What would be the cost to advertise your website to attract qualified buyers that having a good memorable domain name could do for you. A great video interview was conducted by domain name industry pros that explains how to determine the value of a domain using a timeframe of 2 years of PPC advertising for like keywords contained in your domain name as revealed by using the free Google Keywords Tool. Check out the DomainSherpa Interview for yourself to understand exactly how the Domain Valuation PPC Advertising Cost comparison works.

In addition fair and accurate domain name valuation can be determined by considering the cost saving realized by owning the domain name including the reduction and or elimination of funds spent on other forms of advertising including TV, Radio, Bill boards, Magazine, Online Advertising like sponsorships Social media advertising, Pay Per click marketing campaigns etc.

Projected Revenue

How much revenues do you intend for your business to produce in one year? This valuation method excludes the first year when initial operating marketing activities negatively affect time spent on sales activities. Domain name value can be established based on of the % of total revenues that can be attributed to the ownership and use of a meaningful memorable or catchy domain name.

Like Domain Name Sales Activity / History

Have other domain names containing the specific keyword or keywords that are in the domain name you are interested in acquiring sold recently or in the past? If so when and what was the sales price paid for that domain name?

Note to domain name owners / buyers:

The 3 primary domain name valuation methods used by eComInvestments.com are guidelines for valuating a domain name only. Many factors affect a domain name valuation and deserve careful consideration. Other factors to consider when valuating a domain name may include the Domain name age which is a known factor used by Google and other search engines to determine search rank position. Also worthy of consideration during domain name valuation and sales process negotiations are the domain name length and market appeal to name a few.

Personal and business needs may also affect domain name price negotiations. Some other factors to be considered when submitting a domain name offer are lower marketing cost due to increased direct navigation traffic and the security gained and protection provided by domain names that prevent competitors from entering into your space.

eCominvestments.com and Allied Internet Solutions Inc. consider each domain name offer on it's own merit and may be open to partial financing on select domain names. Include comments along with your offer for consideration of partial financing as a condition of consideration and negotiation.

We hope that the above information has been helpful and that you will refer to it whenever considering the value of a domain name whether you are buying or selling that domain name. Please send a link to this page to yourself and share a link to this information with friends

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