GTLD Domains Store Announced By KetMo.com
With tens of thousands of new Generic Top Level Domain Name extensions about to be announced the new GTLD store located at KetMo.com will help domain investors, domain sellers and domain buyers meet connect and complete domain name deals.
FOR IMMEDIATE RELEASE
buy sell GTLD domainsPRLog (Press Release) - Jan. 7, 2013 - How do you handle the confusion of thousands of new dot name extensions arriving on the internet?
By creating a single destination where domain name buyers, sellers, and investors can meet connect and complete domain name transactions says Scott alliy Presidet of KetMo.com a fast growing Domain Name reseller.
Scott is no stranger to centralized search, he and his team created FindaSeminar.com a centralized training events search engine that thousands of training seekers use daily to search find and register to attend career and personal training seminars workshops and online training events.
The new GTLD store located at KetMo.com currently lists three hundred premium quality TLD and GTLD services related domain names of interest to new and established Intellectual Property services companies who wish to capitalize on the coming GTLD domain name rush. This in addition to over 14,000 domain names in over 120 categories that are all for sale.
The GTLD extensions are closer than you think to arriving on the scene and when they do it will be the start of a new era on the Internet says Scott.
Major news outlets like BusinessInsider.com and Barron's have recently featured domain name related stories including specific stories about TLD domain names. The amount of press and market awareness will soon explode as the initial wave of GTLD domain name extensions are approved and go live says Scott.
Also referred to as right of the dot navigation the new GTLD extensions will set a new trend in how we use the internet. In addition to search and apps Internet users will soon be typing phrases like snow.ski, Ford.autos, and Itialian.restaurant directly into their browser address bar to navigate to websites containing information about products and services they want to buy and use.
With 1900 GTLD extensions in the first wave and tens of thousands expected to arrive over time considalited services like the new GTLD store at KetMo.com will become very popular to businesses that wish to escape confusion and clutter and get quick access to premium domain names they need to brand their businesses.
Is the GTLD program much ado about nothing or much ado about alot of something? It was recently announced that three hundred and fifty million in GTLD application fees has been received thus far a number that reflects the potential market impact of the GTLD program.
Only time will tell if the public will embrace the new GTLD extensions but one thing is for sure as in all economic booms first in will get the best properties, the best seats, and the best chance to win.
Domain Name Reseller KetMo.com Rebrands To Digital Brand
Image Solutions Provider Redesigns Website
Originally created as a domain name sales
auction platform KetMo.com is rebranding our image to better
reflect the scope of expert business services that we provide
says Scott Alliy President and CEO.
We plan to continue offering domain name buying and selling
services based upon our reliable domain sales platform where
domain name owners and investors can list their valuable
domain assets for sale or at auction and where businesses can
shop and buy valuable domain names they need for their
business.
The decision to rebrand KetMo.com is the result of meetings by
our core management team where we discussed business
activities and came to the conclusion that our current
business model was limiting our success and not reflective of
the level of services that we have the ability to provide.
We realized that unlike other domain name reseller companies
that focus only on domain buying and selling services, our
staff of experts with years of Internet marketing and
ecommerce business and Digital media and publishing experience
and expertise were being under utilized.
The transformation and rebranding project has been
successfully completed and KetMo.com now features a bold new
logo and fresh modern look and feel at the company website
http://www.KetMo.com.
KetMo.com invites domain name owners and investors with
premium quality domain names that they want to sell to list
their domain names on our high traffic domain name search
engine where qualified domain name buyers can view and purchse
their names.
The company also invites business owners who want to bring
their business online or rebrand and provide a new more modern
image to their current online business to visit
http://www.KetMo.com and contact our staff for a free no
obligation consultation of their needs and to learn how we can
help them achieve their business goals.
KetMo.com is a South Florida based a technology company
offering premium domain names and domain name sales and
auction tools and services. We specialize in digital brand
and image solutions and providing domain name and ecommerce
business consulting and assistance services
GTLD
Domain Name News Articles and information
Fire
Your SEO consultant
Not right away but be ready and here is why...
SEO or Search Engine Optimization is all about getting
the top three spots on keyword search results that
relate to your site. This simple formula of winning
thetop search rank spot applies whether you are
talking about a parked page, a minisite, or a full
blown website built on your domain name.
The reason that you
should prepare to fire your SEO person is this ...
If getting the top search rank spots is difficult with
the current number of sites landing pages etc how in
the world do you expect to be able to win that game
with the arrival of tens of thousands more landing
pages and websites?
That's right, the plain truth is that things are about
to change as the new GTLDS start arriving and the
truth is that your time and money is going to be
better spent on new (maybe even old) but certainly
other types of marketing than SEO and trying to win
the top search rank against hundreds of thousands more
competitors.
So you ask what else should I be doing, what other
marketing activities might I consider? I can honestly
tell you that even with 17 years domain name and
Internet Marketing experience that I don't know enough
about how the GTLD thing is going to play out yet to
give out that advice.
I can say right now with surety that SEO can't work
based on the simple math and sheer numbers of new
competitors, I can tell you that I also feel that
Social Media will be useless IMO since there will be
so much social selling of so many different sites that
the constant tweets etc. will only serve to clutter up
the market and confuse consumers.
I will advice each of you who read this to watch and
listen closely to any and all GTLD activity and
especially to any marketing related plans or systems
that are sure to be announced. Weigh each one
carefully vs. what you know and will learn about how
the GTLD rollout will unfold... which names first, how
is the sunrise and landrush periods going? Who is
buying most of the top keywords, will there be
auctions etc?
Watch as they roll out to see which dot extensions are
getting most play. Is the buying activity for each dot
from investors or businesses? In other words spend the
next few months watching and reading and absorbing
anything GTLD and you will begin to see a pattern that
will help you choose your own path to domain investing
success in the new Internet era.
Thanks for reading and please tell others to become
members at KetMo.com to get their own free Domain
Investor Tips like this one
To Your Continued Success
SA
Trademark
Clearinghouse: Be Prepared for the Generic Level
Domain (GTLD) Explosion
The Internet
Corporation for Assigned Names and Numbers (ICANN)
has come up with an innovative solution,
called "The Trademark Clearinghouse", designed
to close the gap between domain names and
registered trademark rights holders.
The Trademark
Clearinghouse will soon be incorporated into
the new registration system for Generic Level
Domains (gTLDs) to authenticate and protect
registered trademark rights. There are
different types of gTLDs, including
geographical domains (for example, .scotland),
community domains (such as .hiv), brand names
(.ferrari) and generic/descriptive domains
(such as .shop or .hairdresser).
ICANN will set up a
database of trademarks, which have been registered
at the Trademark Clearinghouse and when an attempt
is made to register a new domain that contains the
listed trademark, the Applicant will receive a
warning letter informing them that the requested
domain name may contravene registered third party
rights. Prior to this, there will be a "Sunrise"
period (a minimum of 30 days), during which
trademark owners get the first opportunity to
register a domain name containing their trademark.
When registering a trademark during the "Sunrise"
period, the registrant must also supply evidence to
demonstrate that the trademark in question is in
genuine use. This is made up of a signed Declaration
of Use and a sample demonstrating how the trademark
is used. Acceptable samples would be tags, labels
product containers, advertising or marketing
materials. After the expiry of the "Sunrise" period,
domain names will be awarded on a first-come first
served basis.
The Trademark
Clearinghouse validation and authentication services
will be managed by Deloitte and IBM and they will be
responsible for deciding the cost to register a
trademark with the Clearinghouse. Present
speculation is that the cost of this will be $150.
In order to
register your trademark with the Clearinghouse, it
must be registered, validated through a court of law
or protected by statute, for example, an
unregistered trademark.
If a trademark
owner wishes to object to the registration of a
domain name, he can make use of either the Uniform
Rapid Suspension (URS) system or the existing
Uniform Dispute Resolution procedure (UDRP). The URS
system should be a quick and cost effective way to
obtain suspension of an "infringing" domain
registration.
Complete guidelines
on the workings of the above will probably not go
live until late October 2012 or after.
Unfortunately, despite lobbying to the contrary, the
rights of notification only last for a 30 day period
from the creation of gTLDs and outside this, third
parties may be able register the name during the
period when the domains go into "Landrush", if a
proactive and vigilant approach is not adopted.
Put simply,
although unregistered rights remain, the Trademark
Clearinghouse system should reduce the burden on
rights holders.
The
Trademark Attorneys at
Albright Patents LLP will be happy to discuss
this with you. Katie has wide experience in all
aspects of Trademark law, including Trademark
selection and searching, Trademark portfolio
management, filing and prosecution of Trademark
Applications throughout the world, initiating and
defending Trademark opposition, invalidation and
revocation proceedings and also, Trademark defence
and enforcement.
Suppose you have a
business and you come up with the name "cool
business #1". After careful consideration you
made sure it has a nice ring, it communicates
what your business is about, it is perfect. An
then, you check the domain name
coolbusiness#1.com
Bummer, it is
already occupied.
So are ".net" too
and perhaps ".org" but the rest may be open. You
can purchase ".co", ".info" and some other dots
too, but it would make no sense what so ever.
Most people know ".com" and completely don't
care about the other TLDs. You need to make sure
".com" is free, even though perhaps you want to
run your business on ".net". If your business is
a local one, you might settle for a local
domain, but that has its own risks: what if your
business grows large enough to go international,
what if an international business comes to your
country and you'll be in a name conflict. There
really is not much of an option.
Unfortunately
there is an even bigger problem. As you reverse
your naming technique and start from the domain
name up, you will realize that most good name
combinations are occupied, not by a legitimate
business but by domain name sharks. Like
real-estate sharks on the Internet, after all, a
domain name is an estate in scyberland. They
purchase domains by the bunch for nominal fees
($12/.com/year, or similar), and if you happen
to want the domain they will gladly sell it to
you for a thousand fold, or ten thousand fold,
depending on what the potential of the name is.
Nowadays, if you can prove legitimate business
for a domain you could take it by force with a
lawsuite, but who wants to start a business with
a lawsuite, not knowing if the domain will be
available within a month, a year or maybe three.
The TLD
Scam
All in all,
legitimate businesses plus hustlers, pretty much
all the good names are taken. ICANN (Internet
Corporation for Assigned Names and Numbers)
tried to address this by adding new top level
domain names along the way. ".info", ".pro" and
one that really stands out, ".co". Besides the
massive marketing regarding the coolness of this
latter top level domain name, it actually
emphasizes the ridiculousness of these free to
take added top level domain names. Let me give
you an example: Suppose a legitimate business
has the ".com", I will now purchase ".co" and
run my legitimate business there, how will that
make me look like? Well, certainly like someone
who is trying to hitch a ride on the back of an
already successful business, a leach in
colloquial words. For this very same reason all
successful businesses felt complied to purchase
the ".co" the very next day they were released.
Let's look at the alternative, perhaps a hustler
has my ".com" domain name and I purchase and
start my business on ".co". I am sure he will be
thrilled, because now that he sees that I am
interested in that domain name he will gladly
double his price.
Instead of
opening more options to people who want to start
a new business, all these new top level domains
did nothing more but complicate the lives of old
and new businesses and gave even more
opportunity for hustlers and "legitimate domain
registrars" to take their money. All this based
on human psychology which is hooked on the
".com" name.
In a world with
limited top level domain options these should
really be closed, and should function on an all
or nothing fashion. For instance, you could not
get yourself a ".gov", because you need to be a
governmental institution to do that. This domain
name is regulated and this is how they all
should be. If you want a ".com" you should be
able to prove you are a ".com" and then all
others ".net", ".org" should redirect to your
".com". If you are a ".com" but you happened to
have a branch or an affiliation that is an
".org" you now could be allowed to open up the
".org" too. This way the confusion would end. It
really doesn't matter to anybody what your TLD
is, they will only look for the domain name and
if they can't get it right they will search
engine your domain name to get to your domain
but nobody pays extra effort to remember it.
Unfortunately
the new generic top level domain names that come
out in 2013 are no better than this. With the
slight difference that they are designed to grab
even more money from all those business that
already run and open up a completely new way to
hustle people.
In early 2013
the world wide web will be flooded with a
plethora of brand new top level domain names.
".bank", ".music", ".whatever", you only have to
have a truck load of money, sufficient patience
and you can be the proud owner of an entire
domain name hierarchy.
ICANN can even
make you the registry of the top level domain
name of your own business, which is really cool
because now you can run your website here:
[http://]mybusiness.mybusiness
or if you don't
like the repetition you can just go for
[http://]mybusiness
This is really
cool because you don't need the ".com" which
didn't matter any way to anyone but at least you
can now pay $25,000 every year to be your very
own registry instead of paying $12. Think of how
many websites you could run with your business
at the end; it is really an investment. But if
you don't do it, as in you are not willing to
pay out that amount maybe someone else will and
when you are successful make an honest buck on
your back. It is hustling on a whole different
level, it's extortion.
But it doesn't
end with the TLD of your own business. Auctions
for other generic domains start around $500,000
dollars and you could also be the registry of
some cool top level domain, like ".cool". This
will make you a legitimate, ICANN authorized
hustler. Now that you are the registry of a cool
top level domain name, and after you paid
handsomely to ICANN you can start to extort
money out from all the legitimate businesses
that are out there and don't want a leach
organization to start on
"their-domain-name"."your_tld"
Your success
will only depend on how well you picked your
gTLD.
It really won't
change anything else. Having a limited pool of
domain names, people will continue paying no
attention to TLDs, therefore this will only
matter to those that own the business, to
leaches and to hustlers.
The gTLD mindtrap
The FTC (Federal Trade
Commission) warned ICANN in an open letter about the
dangers of what opening the top level domain name
system would mean to people at large and asked ICANN
to limit the number of generic TLDs to a dozen, and
with good reason. Although The Anti-Phishing Working
Group's statics show a decline in phishing practices
in the last years, this only means that crooks have
found more effective ways to con people, "for the time
being". This does not mean phishing might not be back
on track once gTLDs are in the open.
ICANN says that no
ill willed organization will get their hands on a
generic top level domain, which is most probably
true. The sheer cost and time associated with the
process will stop any such organization in its
tracks but they don't have to. Once the generic
top level domain names hit the market, basic human
psychology will favor the crooks to the legitimate
organizations: Up until now, the domain name has
been a very strict pattern of mostly three
elements grouped together with two dots:
something.name-that-actually-matters.tld
Because the TLDs
are relatively few most people completely ignore
its existence and automatically go to ".com", this
being the most predominant one. The attention
shifts then to the middle component, which is the
actual name that matters, the name that identifies
the business. That is really the only one
component worth remembering because the leftmost
element is not regulated. It can be any anything
and businesses use it to categorize branches or to
simply emphasize importance to some particular
aspect,
for instance:
blog.some-business.tld
With so little
options, crooks had a really hard time to distract
attention. They had to con people into thinking
that the domain name (the middle part) is
something else, even so there were plenty
instances when they fooled people with similar
domain names and identically crafted sites to
steal credit card numbers, names, emails, the list
is long.
With the generic
TLD system however, their job will be a lot
easier. As domain names will become more varied,
slowly but steadily the human brain will ditch the
pattern and will put more emphasis on the domain
name as a whole, including the top level domain
name and the sub domain, as they will count a lot
more in the name itself. Many businesses will opt
to run on the same name but different top level
domain names. So people will tend to rely less on
the middle component and more on the actual
appearance of the site where they land. It will be
a lot easier to fool someones eyes with a domain
name
because when the
brain seeks to to recognize the name in the typed
sequence, it will put the same weight on any of
the three components and it will consider equally
good to find the legitimate name in the sub domain
section, which is not regulated, as it was a year
ago in the middle.
The open
TLD
As businesses are
multiplying in the world and domain names become
more and more scarce, opening the top level domain
name and as such, unlocking the mind from the
".com" domain is not only welcome but a necessary
step. However, strategies on stopping fraud should
not be based on controlling the names themselves
but rather on regulations that allow automated
identity recognition for sites such as secured
protocols and SSL certification. Names by
themselves don't carry a lot of weight, the human
brain is optimized to work with incomplete,
degraded information. It relies on assumptions and
not factual data. The more relaxed the standard
the more errors it will make.
The only thing
that would ease this pain would be a totally open
TLD system. Top level domain names should be
treated domain names are treated today, or if you
will, the TLD should be pretty much eliminated.
This way anybody's business could end in
".anything" and so the combinations of names would
be so great that people's perception will change
altogether in what regards with the domain name
and the top level domain name. They would remember
the domain name as it is, "some cool business" and
knowing that it is totally open to append all
sorts of crazy stuff at the end of it they will
pay more attention to the name itself. It will not
change much in regards with security, but then at
least it will put an end to carnage that today
exists and that is to come starting 2013.
But in early 2013
ICANN will collect anything between 50 and 500
million dollars from wannabe eager registries.
Where is the money going to come from in the end?
Where
Can I Find Forensic Clues About Internet Domain Name
Registrants?
The following explains some of the terms used in
Internet forensics, and suggests where relevant clues
about a domain name may be hiding:
"IP Address"
Each and every
computer on the Internet has a unique address - just
like a telephone number or street address - which is
a rather long and complicated string of numbers. It
is called its "IP address" (IP stands for "Internet
Protocol"). IP Addresses are hard to remember, so
the Domain Name System makes using the Internet far
easier for humans by allowing words in the form of a
"domain name" to be used instead of the arcane,
numerical IP address. So instead of typing
64.233.161.104, you can just type that IP address'
domain name, and you would then be directed to the
website that you are seeking connected to that
domain name.
It is possible to "geolocate" an IP address by using
a variety of free services available on the
Internet. Geolocation is the practice of determining
the physical, real world location of a person or
computer using digital information processed and
collected on the Internet.
Geolocation can
offer the city, ZIP code or region from which a
person is or has connected to the World Wide Web by
using their device's IP Address, or that of a nearby
wireless access points, such as those offered by
coffeeshops or internet cafes.
Determining the
country of an Internet user based on his or her IP
address is relatively simple and accurate (95%-99%
percent) because a country is required information
when an IP range is allocated and IP registrars
supply that information.
Determining the
specific physical location of an IP Address down to
a city or ZIP code, however, is a little more
difficult and slightly less accurate because there
is no official source for the information. Further,
users sometimes share IP addresses and Internet
service providers often base IP addresses.
Even when not
accurate, though, geolocation can place users in a
bordering or nearby city, which may be good enough
for the investigation.
Internet
Corporation for Assigned Names and Numbers (ICANN)
The Internet
Corporation for Assigned Names and Numbers (ICANN)
is an internationally organized, non-profit
corporation that has the ultimate responsibility for
Internet Protocol address space allocation, generic
(gTLD) and country code (ccTLD) Top Level Domain
name system management, and root server system
management functions. As a private-public
partnership, ICANN is dedicated to preserving the
operational stability of the Internet; to promoting
healthy and lawful competition; to achieving broad
representation of global Internet communities; and
to developing policies to foster these goals.
"Registrant"
Registrants are
individuals or entities who register unique domain
names through Internet Registrars. The Registrant is
required to enter a registration contract with his
Registrar, which sets forth the terms under which
the registration is accepted and will be maintained.
The Registrant's data is ultimately recorded in a
number of locations: with the Registry, the
Registrar, and, if applicable, with his webhosting
provider.
"Registrar"
Domain names are
registered by individual Registrants through many
different companies known as Internet "Registrars."
GoDaddy, for example, is a major ICANN-accredited
Registrar. There are currently approximately 430
accredited Internet Registrars. A complete listing
of accredited Registrars is in the ICANN Accredited
Registrar Directory. A Registrar asks individuals,
or "Registrants", various contact and technical
information that makes up the official registration
record. The Registrar maintains detailed records of
the Registrant's contact information and submits the
information to a central directory known as the
"Registry." The Registry provides other computers on
the Internet the information necessary to send the
Registrant e-mail or to find the Registrant's
Website on the Internet.
"Registry"
The Registry is the
authoritative, master database of all domain names
registered in each Top Level Domain. The Registry
operator keeps the master database and also
generates the "Zone File" which allows computers to
route Internet traffic to and from Top Level Domains
(TLD's) anywhere in the world. Internet users don't
interact directly with the Registry; users can
register names in TLDs by using an ICANN-Accredited
Registrar (see above). Two of the largest Registries
are Verisign (with authority over.com and.net TLDs,
among others), and the Public Interest Registry ("PIR")(with
authority over.org TLD's).
Top Level
Domain (TLD)
Top Level Domains (TLDs)
are the names at the top of the DNS naming
hierarchy. They appear in domain names as the string
of letters following the last (rightmost) ".", such
as "net" in "http://www.example.net". The
administrator for a TLD controls what second-level
names are recognized in that TLD. The administrators
of the "root domain" or "Root Zone" control what
TLDs are recognized by the DNS. Generally speaking,
two types of TLDs exist: generic TLDs (such
as.com,.net,.edu) and country code TLDs (such
as.jp,.de, and.cn).
"Whois"Data
All domain name
Registries operate a "Whois" server for the purpose
of providing information about all the Internet
domain names registered with them. In a Shared
Registry System, where most information about a
domain name is held by separate individual
Registrars, the Registry's Whois server provides a
referral to the Registrars own Whois server, which
provides more complete information about the domain
name. The Whois service contains Registrant,
administrative, billing and technical contact
information provided by Registrars for domain name
registrations.
By collecting and
analyzing the Whois data, the Registry data, the
Registrar data, and other bits and pieces of data
about any websites associated with the domain name(s)
you are interested in, a forensic investigator can
often reconstruct a Registrant's identity, location
and other contact information (e-mail, etc.).
Joseph C. Gioconda,
Esq. is an experienced Intellectual Property
attorney and consultant, and the founder of the
GIOCONDA LAW GROUP PLLC (http://www.GiocondaLaw.com),
a New York City-based brand protection and
anti-counterfeiting law firm. He is also the CEO of
RogueFinder LLC (http://www.RogueFinder.com)
which finds and targets "rogue websites."
"What's in a
name?" asked Shakespeare. A lot apparently, if
the search engine gods' "Book of Wrong" is
anything to go by.
Most bloggers
and website owners swear by their domain names
- the name that represents the web identity
and reflects the basic blog personality or the
company brand. Some pore over names for hours
to come up with a unique and crafty one while
others take SEO advice to heart, and
incorporate their keywords into the domain
name.
Savvy webmasters and
bloggers keep the following tips in mind when
registering a good domain name.
KISS - Keep it
short and simple
Some popular sites
get away with four but limiting the domain name to
2-3 phrases makes it easier to remember and
recollect. Don't use complicated names, unique
spellings, especially foreign words, the words -
the, me and you for a blog. Not everyone bookmarks
or subscribes to your site in its infancy, why
prolong your struggling phase with complicated
names? That doesn't mean that you can't be creative
- think deli.co.us and Instagram for instance
(before they settled for the com extension) or
2et.in (tweet in) and who.is (a domain and website
search site)
Pay
Attention to Extensions
The extensions that
you use makes a lot of difference to your blog in
terms of visitor traffic and audience. Com is
considered the ideal extension for a blog seeking a
global presence, monetized or otherwise. Use other
extensions like net, org and me to give the blog a
fresh and new look. A region or country specific
site can go with a ".co.countryname" extension to
lock in the targeted audience. Many professional or
business blogs find it advantageous to register
their domain name in the three basic extensions
(com, net and org) or opt for bulk domain
registration. This reduces the chances of a
competitor cloning your successful model or stealing
your visitors by using your domain name with a
different extension.
Use a
Choice Keyword
Use a keyword in
the domain name that focuses on your blog niche and
identifies the basic content of your site. This is
not the same as using a domain name that is a mirror
of your keyword/s. If used judiciously, this reputed
search engine optimization technique can help you
rank better and attract relevant audience to your
blog. Contrary to popular perception, exact match
domain is not a bad SEO practice as long there is
quality content in such sites. You can play safe by
using a word that represents your niche without
being a keyword - Gizmodo or TechCrunch are good
examples that come to mind.
Avoid
Hyphens, Double Dashes and Initials
You may be tempted
to go in for a domain name with hyphens and double
dashes to compensate for an unavailable one. Double
dash site names are considered as spam sites which
will have Google taking an undue dislike to your
site. Names containing hyphens aren't that bad, but
run the risk of losing prospective visitors who may
type in an alternate site name without the hyphens.
Initials work for an established company or brand,
not so much for other bloggers.
Choose a
Quality Domain Registration Site and Park Your
Domain Name
There is no such
thing as free lunch in the world. Don't be a cheap
skate and use unreliable companies, not when it
comes to something that will define your online
presence and generate online income - you might end
up with a name that is already registered to someone
else. Check the Whois site to see the availability
and do a review of domain registering sites and
choose one based on your budget.
Buy a good domain
name in advance and use it when you actually start
blogging. Register the name for as long as you can
to avoid the expiry date or name repurchase by
someone else.
Newbie hobbyist and
aspiring professional bloggers can use these tips to
maximize the dual benefits of ranking higher in
search engines and not being downgraded or debarred
by newer algorithm updates.
The author is a
freelance writer and blogger. She can be contacted
at
LinkedIn India
Your domain name
may sound good to you, but does it sound good
to your potential customers? Sometimes a name
may sound catchy or even cute, but does not
let your customers know exactly what your
business is about and what you are selling.
Therefore you should consider these points to
make your domain name sound good to your
potential customers and also be one that you
like.
Using your main keyword in the domain name can
make it longer but will attract more traffic
through the search engines. Search engine
traffic is good because it is free and will
help you to get highly targeted traffic.
Before
purchasing ask yourself if your potential
customers will understand from your name
exactly what your business is about. Sometimes
it is hard to get a brand name as a domain
name. If possible find the domain name and
then build your brand name around it. In this
way you will find it easier to match a domain
name to your business and find one that sounds
nice to you.
Make it short
and memorable: it is good to have a short
domain name if possible as this will make sure
that your visitors will remember your business
name and be able to tell others about it. You
will then be able to take advantage of viral
marketing. A memorable domain name will help
to increase brand recognition so that
customers will buy your products instead of
your competitors.
Longer domain
names which have your keywords included will
do better in the search engines. However they
will also be harder for your customers to
remember so you will need to weigh up the
situation carefully. Hyphens used to be
popular but it is easy for customers to go to
your competitor's website if they forget to
put the hyphens in your domain name.
Always
remember that visitors can easily do typo
mistakes and this can mean that they can land
up at your competitor's site. To avoid this
you should not make smart sounding domain
names for your website but keep it simple and
easy for anyone to type in your URL.
If you can
get the domain name you want then this is
good. However it is becoming more difficult to
find a good name and you will often need to
compromise with one of the suggestions that
the domain register will give you. For this
reason it is best to have at least 5 domain
names that can fit your business.
So it is not
just about your personal preference of a name
but how it will affect your business and
whether it will draw traffic to your site.
When you are ready to select a domain name
remember that it is not only what you like but
what your potential customers will prefer and
what will encourage them to visit your
website. Let your domain name work for you and
bring the maximum amount of visitors to your
website.
Cathy Q is the
publisher of the free newsletter A-Y-B. Full
of tips and information on how to start and
grow your business. To sign up for a free
subscription visit our blog at
http://a-y-b.com
When you are
thinking of launching an online business and
you want to do so by registering your own
domain name, it is important to get creative
when doing so while also choosing a name that
is relevant to the type of services, products
or content that you want to provide.
Determining a name for your website greatly
depends on your intentions and whether you are
interested in having a professional or a
personal website.
Understanding Your
Visitors
Before you can
choose a domain name that will work for your
visitors or even a personal blog, it is important to
have a thorough understanding of the type of market
you want to appeal to and any specific marketing
demographics you have in mind. By understanding the
visitors you want to have on your website you can
then choose the most appropriate domain name to meet
your needs.
Have Fun When
Choosing a Name
When you are
choosing a domain name that has come with your web
hosting or if you are registering the domain on your
own, it is important to have fun while you are being
creative when deciding on a name to represent your
website. By having fun and not sticking to just one
idea, you will open up many new possibilities for a
unique and original domain name.
Draw random words
and names you have come up with from a hat during a
domain name brainstorming session to gather even
more inspiration and to potentially spark a winning
domain name idea that will work for your site based
on what you want to publish.
Choose a domain
name that is as catchy as possible while also
maintaining its relevance to the type of website you
want to launch and what you plan to share with
others.
When you are
selecting a domain name that you want to be
memorable, stick with a simple and standard form of
spelling the name, and avoid odd characters or ways
of spelling that may not be familiar to general
audiences who are first-time visitors.
Conduct Enough
Research
Finding the ideal
domain name can take some time along with planning
and a bit of research. Before your register and pay
for a domain, it is important to research the domain
name and similar names that are also relevant to the
name in order to ensure that it is not already
taken, in the works or even copyrighted by another
owner.
Choosing a
Suitable Web Hosting
Choosing web
hosting or even cloud hosting for your website will
help you to upload the content or even products that
you want to sell. Some cloud hosting and website
packages online also offer a free domain once you
have registered to use their services for your own
websites. Once you have a hosting package and you
have registered your domain you can then begin to
upload images, videos and other forms of media and
content to your site to publish it live, making it
accessible to anyone with an internet connection.
New GTLD Internet Era Will Create Many Jobs and Investment Opportunities
Thousands of new GTLD domain extensions mean
thousands of new jobs for business consultants, advertising marketing
professionals, investment advisors and other domain name and Internet marketing
Legal services and support professionals.
FOR IMMEDIATE RELEASE
PRLog (Press Release) - Apr. 8, 2013 - WEST PALM BEACH, Fla. -- Thousands of new
dot name extensions will soon be introduced to the Internet. These new dots or
GTLD names as they are referred to will compete with current net names whose
address are based on current dots like .com .net .org .edu and other extensions.
GTLD domain names will change the Internet forever says Scott Alliy President of
Brand and Image Solutions Provider KetMo.com a company that provides
professional advisory services to new and existing internet businesses and also
provides a domain name sales and auction platform at their website
http://www.KetMo.com.
Internet businesses go to great lengths and expense hiring SEO professionals to
design and implement strategic policies programs and procedures in a desperate
attempt to fain top search rankings for coveted keyword search results on
Google, Bing, Yahoo, and other major search engines.
The holy grail for businesses that heavily engage in search engine optimization
tactics as a marketing strategy is the high quality traffic that being found
first on the search engines for specific keywords relating to your business
products and services can deliver.
The new rush of GTLD extensions, each expected to produce millions more dot
names is about the change the search rank game dramatically and forever says
Scott who is an 18 year domain name and internet marketing industry veteran.
Getting in the top three search results with millions of possible keyword
combinations and dot name extensions for products and services offered by any
particular business was hard. Hundreds even thousands more dot extensions each
with their own millions of dot names using their extension will make the
practice of gaining top search ranking in the current search results display
format used by major search engines practically obsolete Scott says.
Of course says Scott key players in the pending new GTLD Internet order are thus
far keeping their development and operations plans close to the vest. For this
reason even seasoned experts as himself and others are taking a wait watch
carefully and see attitude to see just what changes that major Internet players
that provide core services to businesses and consumers will announce and
implement.
Scott expects companies trying to compete in the GTLD era to rely heavily on
branding, brand marketing and traditional marketing and advertising services and
practices in an attempt to gain the eyeballs and attention of a consumer market
that will soon be bombarded with offers and opportunities from global companies
as yet to be introduced and whose company and brand will be based on a new GTLD
name.
As thousands of new companies rise and take advantage of their second
opportunity to own a premium brand domain name in on of the newly introduced
GTLD dot name extensions so to will the number of opportunities for legal and
marketing professionals as well as ecommerce business consultants, web
development and design, website hosting and security services companies and
other support services like programmers. And yes there will be new SEO
consulting and mobile marketing consulting opportunities to go along with the
brand advisors and business and trademark and brand protection consultants.
The first round of over 1900 global GTLD extensions have been applied for and
while to date about 30 applications have rescinded their application that still
leaves an incredible number of new dot extensions to be introduced that in total
represent the most massive change to the Internet since its sudden popularity
rise in 1995 to 2000 time frame.
Not to be left out says Scott the new GTLD
Internet era will open tremendous doors of opportunity for savvy domain name
investors who are expected to act quickly and decisively to obtain one word
generic dot names in specific high demand dot extensions to either develop,
monetize with advertising or other means or resell them to end users for a
handsome profit.
Scott and his team are all in when it comes to the GTLD internet future. Over
the past two years they have amassed an impressive portfolio of almost 400 GTLD
domain names specifically relating to common services that domain name
investors, and businesses offering professional services to internet business
startups and existing internet business owners will want. In addition Scott
created the GTLD superstore
http://www.GTLDsuperstore.com . The GTLD superstore is a unique value add
domain name shoppiong tool offered by KetMo.com and is fully stocked with
premium GTLD names from the AIS domain portfolio plus hundreds more GTLD names
offered for sale by other GTLD domain investors. The GTLD brand domains as well
as over 40,000 thousand other brand domains are all being offered at
market value at this time.
The premium GTLD domains listed at
http://www.GTLDsuperstore.com make
great investments as they are expected to rise in value as market demand for
them increases when new GTLD extensions begin to become introduced to the
Internet.
GTLDLawyer.com, GTLDAppraisal.com, GTLDBrokers.com and WhoisGTLD.com are among
the most popular available GTLD names in the GTLD superstore says Scott with
other names like buyGTLDDomains.com and GTLDProtect.com and
GTLDBrandAdvisors.com not far behind when it comes to domain name shopper
interest he says.
For more information or to claim a valuable GTLD services domain name and be
prepared to stake your claim in the coming GTLD Internet services sector please
visit http://www.KetMo.com or http://www.ketmo.com
domain name news articles from GTLD
marketplace also see GTLD domain names
store
eCombator the ecommerce business incubator invites
domain name owners looking for a new channel to sell their domain names to lsit
their name on KetMo.com to get exposure to tech and ecommerce business startups
seeking a good domain name for their new business venture.
Over 2300 new GTLD applications have been received
by ICANN the International committee who will oversee the award of dot
extensions to qualified applicants.
New GTLD Domain Names
Will Change How You Search The Internet
The introduction of thousands of new dot
extensions will challenge the popularity of .com, .net, .org and other popular
domain extensions and cause significant change to or even make current Internet
search tools obsolete says a Domain Name and Internet Marketing Industry expert.
Thousands of new Generic Top Level Domains aka
GTLD are coming and The stage is set for the most significant change to
the Internet since its public introduction says Scott Alliy President of
KetMo.com a Digital Brand and Image Solutions Provider offering thousands of
domain names and internet business consulting services to tech startups
and existing Internet businesses.
According to Mr. Alliy during the first of
several planned events multiple business entities have applied to oversee and
administer one or more of the new dot extensions like .healthcare, .inc, .realestate,
.school and hundreds of other dot extensions.
The arrival of thousands of new dots means
significant choices and changes that businesses and Internet users will need to
deal with and these changes will likely cause mass confusion at least for the
short term says Scott whose internet business experience spans the last 18
years.
I have seen many changes to the Internet
including the introduction of rich media ads, and social media networks, and
even changes to the software programs, browsers, and hardware devices that we
use to access the Internet, but nothing as large and potentially game
changing as the addition of thousands of new dot extensions says Scott.
According to an article on TheNextWeb.com dated
February 2013, one new dot extension .co has reached over 1.4
million names registered in just the few years since it became formerly
introduced to market. While .co is technically a CCTLD or Country Code Top
Level Domain the inferences that one can draw from this startups experience to
what may happen for each GTLD extension released reveal the potential for
millions of new domain name registrations Scott says.
If his predictions are correct Scott sees a
dramatic impact on the SEO or search engine optimization industry including a
business migration away from fighting for top search ranking and a dramatic
return to traditional business marketing where brand creation, brand marketing,
and advertising strategies become major factors for how businesses compete and
succeed.
It's all about the numbers says Scott.
There are hundreds even thousands of companies competing for ten or less front
page search result listings on any given keyword now says Scott. If for
the most part getting coveted top ranking spots is difficult now then it will
certainly become impossible to do so when thousands even millions of new
businesses built on a new GTLD domain name arrive and also try to compete for
those handful of top search rankings.
While no business has yet to step forward Scott
suggest that one way for search providers to deal with the glut of new
businesses is to provide Internet users an intuitive tiered search
experience. Such a hierarchal search tool would allow users to
produce their own desired search results by choosing from options menus to get
to the exact results for the keywords and dot extension they are interested in.
For example a user looking for home security
products in their community may first select .home then use a keyword search of
security system which as Scott sees it should bring them search results for home
security systems.
Scott admits that with so much about the new
GTLD program still up in the air even an industry expert like himself can't say
for sure just what the next months and years will bring in terms of changes to
the Internet. One thing for sure says Scott if this initial round of
applications is any indication then massive changes to the Internet and the way
we use it are to be expected.
In the meantime Scott and his team of domain
name and Internet marketing experts have been acquiring hundreds of GTLD
services related domain names that they intend to sell and use to help
businesses profit from what Scott calls the new GTLD Internet era.
We have invested in over four hundred premium
quality keyword rich and industry specific domain names like
GTLDappraisals.com, GTLDBrandAdvisors.com, GTLDCapital.com and GTLDLawyer.com to
name a few and we are making these and other GTLD businesses services names
available on our domain name search engine platform at
http://www.KetMo.com.
Scott encourages businesses interested in
learning more about the coming GTLD Internet era and how they can prepare to
compete and win online to visit KetMo.com and contact their office to speak with
a qualified Domain name and IM specialists.
About KetMo.com
Ketmo.com provides a huge selection of high
quality brand domain names used to build, grow and protect Internet businesses.
The company provides domain name, Internet Marketing and ecommerce business
consulting services and also provides free tools for domain name buyers,
sellers, and investors that help them list, manage, search, find, connect,
communicate, negotiate, and complete domain name transactions quickly, easily,
and securely.